Many firms make the blunder of believing that simply sending out a press release guarantees media coverage. The truth is, most end up in the digital void, ignored by journalists. Common pitfalls include focusing on company speak instead of click here a compelling

Deciding between a news release and earned media coverage can be perplexing for organizations. While a news release offers guaranteed control over your story, it's essentially self-promotion. Articles – secured through pitching journalists – carries much more credibility with your desired demogra